We will not use our website or social media pages to collect any personal information about you unless you consent to provide it to us (for example, by registering with the Walkers Snacks Ltd website, or using our Facebook application(s)) and to the extent, with respect to content and time, required for that specific purpose. Personal information includes your name, phone number, email address or any other information specified in the request that might reasonably be used to identify you individually. If you do provide us with personal information, we may use it to contact you about our products and services where you have explicitly consented for us to do so. We will not sell your name, address or phone number to any other third party. Your personal information will be collected and stored by Walkers Snacks Ltd, its affiliates or its service providers, with your consent, for the following purposes:
To directly provide the information or services you have requested.
To enable third parties to process and manage your information to enable us to provide the information or services you have requested.
For security, administrative and legal purposes.
To update and enhance the services provided.
To evaluate the performance of our marketing activities.
For advertising and marketing purposes.
In such cases where Walkers Snacks Ltd asks you for personal information, it will be kept secure and confidential. According to the contact details provided by you, we will provide the services you have requested by post or e–mail, if you have explicitly consented for us to do so.
By ‘liking’ our page and / or registering to our website and / or using an application or otherwise interacting with our website or social media pages you consent to the collection and use of the information you voluntarily submit, for the purposes described above.
Any personal information will only be used in accordance with current data protection legislation.
All our email correspondence contains an unsubscribe option by which you can opt out of further email contact if you so wish.
If you explicitly agree to us contacting you in future by email, any personal information you have provided will be stored and continuously used by Walkers Snacks Ltd or its service providers for advertising and marketing purposes, for example, for sending you newsletters, details about competitions or promotions and other information which may interest you. We may use your data to create and maintain a user profile to provide you with individualized advertising and promotions. We may also use the data provided by you for analyzing and enhancing our advertising, marketing, market research, and sales activities.
You have the right to ask Walkers Snacks Ltd for a copy of any personal information we hold about you. The Data Protection Act stipulates that you must request this in writing, and that this may be subject to a fee of up to £10. The address to write to is: The Data Protection Officer, Walkers Snacks Ltd, 450 South Oak Way, Green Park, Reading, RG2 6UW.
Your privacy and security are not compromised when you accept a cookie from our website. A cookie simply contains a large random number which in itself does not contain any personal information and any information you submit in the registration section of the website will not be contained within the cookie data. Cookies from our server cannot read data from your computer's hard disc or read cookie files from other websites or write any information to your hard disc. They simply make the website easier for you to use.
When someone visits our website we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We will not associate any data gathered from this site with any personally identifying information from any source.
WHO ELSE MIGHT SEE MY PERSONAL INFORMATION?
INVISIBLE GIF IMAGES & LINK TRACKING
These are invisible images used in HTML email communications which allow us to track if the email was opened and read. We use these to monitor the level of interaction with a particular email and the results are used to tailor our communications with you. We may use link tracking within the emails we send you: these links may contain information that allows us to track which links are being clicked on. Aggregated data from this is used to tailor the links provided in our emails. The data obtained from these links do not identify you.
EMAIL COMMUNICATIONS AND OPTING–OUT
Walkers Snacks Ltd may contact you by email after you register with information that we think you will find useful, including announcements about special offers and new products and services. It is our policy to send such emails only to customers who explicitly give us permission to do so. In every such email message, we will also have instructions on how to unsubscribe so that you will not receive any email messages from Walkers Snacks Ltd in the future if you do not wish to.
WALKERS SNACKS LTD "EMAIL A FRIEND" EMAILS
Emails supplied through the "Email a friend” section of the site are used only to pass on the named friend's recommendation. They are not stored in any of our databases, and are not passed on to third parties. Walkers Snacks Ltd will contact the email recipient once only, on the recommendation of the named friend. By submitting your friend's name and address you vouch that your friend will be happy to receive such a communication. If you do not believe this to be so, you should not enter your friend's name and email address.
Walkers Snacks Ltd may update this policy at any time. If we do this, it will be highlighted on our website and/or brand page, so that you are aware of the need to check it again.